Brief
Anita wanted a website which clearly shared her love for helping people to not just achieve fitness goals but to create a more health, long-term lifestyle for themselves.Â
She wanted the website to be designed with a simple and minimalistic feel WHILE still automating her back-end processes.
Details
Client: Motionfit_global
Service: Web Dev
Package: The Explorer
Website Link: https://motionfitglobal.com/
About
MotionFit Global was founded by Anita over 8 years ago when Anita ditched her long corporate career to pursue something more fulfilling and to help other people have a more healthy lifestyle.Â
Anita is a strength and flexibility coach who works with all individuals, from kids to those in their 70s.
Anita offers a range of personal training services on a 1:1 basis in person, online and also offers larger workshops for groups and teams with a great focus on Irish Dancers.Â
What I did
Created a strategic website that follows a uniform, minimalistic design which all of Anita’s current and future clients can use with ease.Â
Create a space for Anita that is TRULY hers and that she fully owns, one that allows her to share all of her knowledge and thus positioning her as the OBVIOUS option when it comes to strength and flexibility coaching.Â
Created her very own booking system for clients to book their personal training sessions at a choose a date & time that suits them (and Anita).
This means Anita and her clients no longer needs to spend time in her DMS going back and fourth trying to find a time that suits them both.Â
When clients proceed to pay the event is added straight to their calendar so they don’t forget their upcoming appointment AND it’s also added to Anita’s, enabling her to get personal training sessions booked in without having to lift a finger.Â
Created multiple pages to further explain the different services that Anita offers and added different application forms for each so that Anita can easily stay organised and have tasks automated so she gets to spend more time with her clients and less on admin.Â
Anita’s about page showcases just how passionate she is about fitness and the YEARS of experiences and qualifications she has which truly positions her as an expert in her field. This about page also serves as a space for her potential clients to create a deeper connection with her and gives them complete authority to decide if Anita is the right trainer for them.
Added a contact form so that people can contact Anita directly to answer any questions or concerns they may have regarding an upcoming training session.Â
Anita joined me for a month of 1:1 mentoring after her website launch where she learned how to set up events on her booking calendar, so multiple people could book in at the one time. You can view everything Anita learned how to do on her events page here (She smashed this if I do say so myself!!)Â
Anita’s website was a two part project split into Web Dev & Connectopia. If you would like to see the online community I built for her please click here
Technical Elements & Functionality Set-up/Added: Domain & Hosting | SSL Cert | Automated Backups | Contact & Check-In Forms | Domain Email created and integrated with Gmail | Email Marketing Platform integrated with website | Payment Processor Set up (Stripe) | Custom Booking Calendar to book in person 1:1 sessions, monthly packages, online zoom calls (links all automated to send via email once booked), classes and live online events. | Image carousels | Google reviews automatically showing on website | Integrates with Online Community |
HIGHLY recommend Creative Forte
WOW, incredibly talented young lady, thank you so soo much!Â
Impact
Anita now has a space that shows EXACTLY what she does all in ONE place.Â
Successfully taking booking exclusively online and no longer spending HOURS per week/day organising times for PTS & chasing payments.Â
Anita’s clients can also successfully book their PT appointments straight away at the time that suits them.
Started running online paid events via Zoom on a weekly basis.Â
Successfully signed two large groups into her online community for a seasonal contract (more on this here)Â
Generates new enquiries that proceed to book on a WEEKLY basis, resulting in Anita’s personal training sessions for the week being booked out on multiple occasions.Â
Anita has a platform that she owns FULLY and no longer spends €100s every month on subscriptions or onboarding clients to many different systems.Â
Overall, this website enhances the client experience for Anita’s clients in many ways –Â the booking system offers a seamless and convenient way for clients to schedule their sessions, making it easier for clients to commit to appointments, leading to higher satisfaction and retention rates. It builds trust and credibility with potential clients, making it easy for them to choose Anita as their personal trainer.
