Brief
Anita wanted to take her love for helping people with their fitness journey online.
She wanted to still offer a HIGH level of support and that her clients would feel part of a community.
It was important for Anita that EVERYTHING for her clients was managed through ONE software and that it was easy for her to keep updating AND for her clients to use.
Details
Client: irishdancefit_with_motionfit
Service: Connectopia
Package: Unlimited Ascend + Active Propel Add on x3 + custom work
Website Link: https://community.motionfitglobal.com/levels/
About
MotionFit Global was founded by Anita over 8 years ago when Anita ditched her long corporate career to pursue something more fulfilling and to help other people have a more healthy lifestyle.
Anita is a strength and flexibility coach who works with all individuals, from kids to those in their 70s.
Anita offers a range of personal training services on a 1:1 basis in person, online and also offers larger workshops for groups and teams with a great focus on Irish Dancers.
Best decision I ever made investing in Creative Forte.
A phenomenal eye for design and layout ideas. Without hesitation, no matter what the functionality I requested, Clodagh worked hard and made that functionally possible. The support throughout has been amazing!
What I did
Video Library
Created a custom video library to showcase all of the tutorials Anita created to ensure that her clients are performing the exercises correctly, safely and with confidence.
This library is split into different work-out types and then further into different body parts to target.
The video library has been updated weekly since the launch of the website by Anita, meaning it’s EASY for her to use and doesn’t require a lot of time.
Membership Levels
Created 3x different private recurring subscription-based membership levels –
Bronze: Access to the video library and ONE workout program only.
Silver: Access to the video library and all workout programs.
Gold: Access to the video library, all workout programs AND their own private program.
Each level has it’s own check-out page which gives users a 7-day free trial and signs them up for a recurring monthly subscription payment which is completely automated each month.
These checkout pages are accessed through the long-form sales page we created to explain exactly what is included in the community and the difference between each level.
This means, users can sign up to the community within TWO clicks, this is key for a great user experience and creates a great conversion rate.
Community Feed & Private Messages
Created a custom community feed for members to view any updates and take part in community challenges.
This is visible to all members but certain posts can be locked to members in certain levels where required.
There is also the ability for members of GOLD level to private message Anita, whereby they can check-in with her to share how they are finding the program(s) and upload progress photos if they wish.
Program (workout) creation
Allows clients to access a full page with workouts for all abilities (beginners, intermediate, advanced) AND allows them to choose if they would prefer to work-out in the gym or at home.
Each program is then broken down month by month, week by week & finally day by day, ensuring they are achievable and easy to follow. Once a day is complete her clients can mark it as such, this way progress can be tracked and you know where to begin the next day too.
All programs that are complete are added to a completion list on the user’s profile (again to track progress) WITH the option to restart as many times as you wish.
In some cases, you may see a program you wish to do but are not at that fitness level yet and therefore you can add it to a wish list and complete it later.
If you choose to sign up for a Gold Membership, you have the added ability to input all your details and fitness goals and Anita will create a customised, tailored program JUST for you and assign it to your user profile.
Group Accounts (for team coaching)
Since the launch of Anita’s website & online community she had many teams (such as GAA communities & Irish dancing schools) reach out and ask if she would be able to coach them online.
To give Anita the ability to do this I created group accounts which work the following way:
1) Club owner/teacher Signs up and pays a monthly fee which grants her and a set number of students access to the community site. Teacher is required to JUST send one link and students can create their own accounts. Teacher also has the ability to remove or add new members if needed (for example, new member joins club and one leaves)
In one case students get free access once teacher pays each month, if payment is not successful, each student will lose access.
In another case, teacher pays each month BUT each student also pays an additional sign-up fee. (This could also be set recurring per month)
Check-out is intuitive requiring only a username, password and acceptance of T&C’s.
2) Once students are logged in, they are brought directly to their own customised welcome page.
4) Ar able to access the same video library as all members with the detailed video tutorials.
5) They get access to their very own profile which shows them all other members,
their own community feed (different to the main community feed) so that they can share their progress and support each other,
access to their workout program that has been specifically created for the school.
4) Each user can add their own profile photo, cover image and has the ability to complete check-ins with Anita and their teacher as often per week as needed.
You can watch a detailed walk through video of the logged in user and backend of the Community site to get a better of idea of what we did on my Instagram here
Anita’s website was a two part project split into Web Dev & Connectopia. If you would like to see the website with custom booking system I built for her please click here
Technical Elements & Functionality Set-Up/Added: Integration with main website | Setting up Payment Processor (Stripe) | Check-in Forms | Area to display workout programs day by day | Ability to mark programs as complete, active or add to wish list for later | Ability to create private programs & assign to just ONE member | Custom Community Feed | Video Library | Private Messaging | 3x membership levels all with access to different content | Free trials | 2x click check-outs | Recurring Subscriptions | Users can customise their profiles | Ability to have private groups with their own program, feed and members (used for coaching teams) | Ability to check-out using a super user account |
Please note this is not an extensive list of functionality but a summary of the main parts.
Impact
In addition to what Anita’s front end website (what you see when you search MotionFitGlobal) website has done, this community backend site (what you see once you are logged in) has been able to do the following
Successfully enabled Anita to take on more clients at a HIGH level of support WITHOUT needing to spend more hours directly exchanging money for time.
Allows Anita to work with clients from a wider geographical location as workouts & training is not limited to in-person only.
Successfully enabled Anita to create passive income each month for herself.
Automates almost all of Anita’s admin, no more chasing payments, onboarding clients to multiple systems or using excel sheets for working with teams. Everything is accessible via ONE login page and link.
Allows Anita’s clients to have a first-class SMOOTH user experience as they can access absolutely everything that they need in ONE place.
Creates a big community feel for Anita’s clients who are all able to share their progress, wins and lower weeks with each other so that they not only feel supported by Anita on their fitness journey but by each other too.
